The Netflix Marquee
Netflix internal team // Role: original idea
A permanent brand channel in the physical world.
The Netflix Marquee is a canvas to comment on pop culture, highlight fandom, and move at the speed of social. A physical manifestation of Netflix's brand essence. A social channel in the real world. What’s the difference anyway? Every Wednesday we surprise fans all over the world with a weekly dose of joy.
The Netflix Marquee is considered a LA cultural landmark, who knows if one day it will become a piece of Hollywood history.
The Marquee takes over the world
The marquee became a brand brand mark for Netflix, expanding to other countries and is now live in more than 10 cities, from Rome’s Fontana Di Trevi, to Monterrey’s Fundidora Park, the Netflix Marquee brings joy to hundreds of thousands of fans across the world.
A social media gem
From UGC to talent, and even The Tonight Show, the marquee has served as platform for many to share the fun with Netflix. In 2023, the marquee reached +1B impressions across social and earned media.
Media
Adweek: This Netflix Billboard is the modern 'hang in there' poster
CBS Mornings: Academy Award-winning actress and first-time director @halleberry says she’s “basking” in the success of her new film.
International News: Dwayne Johnson says co-star Ryan Reynolds 'still uses his mother's Netflix account'
Awards
2022 The One Show
x2 Bronze / Craft / Writing
2022 Clio Awards
Bronze / Craft / Writing
Silver / Outdoor