Prop Drop
Agency: Cash Studios // Role: original idea, Global Creative Director, Client Lead
A capsule collection of Netflix Props for superfans
There's not much use for props after a production wraps. Some props are kept in storage for a while, some end up in the AD's living room, others in dumpsters around the World. But our props mean a lot to our fans: Eric's (Sex Ed) outfits became a token for self-confidence, Ciri's (The Witcher) cape, an icon of her bravery. For the first time, we made those objects available to our fans, thanking them for all they do. At the end of the day, these objects become part of pop culture because of their never-ending passion and overwhelming support.
No one deserves props more than our fans
From Squid Game’s 6-feet robot doll to the original Space suite from Lost in Space, a total of 48 limited edition props were raffled on propdrop.shop for free.
A social-first campaign introduced the drop across Instagram, Twitter, and Tik Tok.
Media
Ad age Creativity Pick: Netflix is giving away props from its most popular shows
Collider: Netflix Thanks Fans With Prop Drop Sweepstakes
Flipboard: Netflix Thanks Fans With First Fansgiving Event, Prop Drop Sweepstakes