Prop Drop
Agency: Cash Studios // Role: original idea, Global Creative Director, Client Lead
A capsule collection of Netflix Props for superfans
Props usually don’t get much love after a shoot. Some go into storage, others land in the AD’s living room. But for our fans, these objects mean something more. Eric’s outfits from Sex Education became symbols of self-confidence. Ciri’s cape from The Witcher stood for bravery. For the first time, we made these iconic items available to the people who made them matter: our fans.
No one deserves props more than our fans
From Squid Game’s 6-feet robot doll to the original Space suite from Lost in Space, a total of 48 limited edition props were raffled on propdrop.shop for free.
A social-first campaign introduced the drop across Instagram, Twitter, and Tik Tok.
Media
Ad age Creativity Pick: Netflix is giving away props from its most popular shows
Collider: Netflix Thanks Fans With Prop Drop Sweepstakes
Flipboard: Netflix Thanks Fans With First Fansgiving Event, Prop Drop Sweepstakes