We Watched It All

Agency: AKQA// Role: Global Creative Director, Client Lead

A surreal sing-along, to celebrate the end of a very strange year.

In 2020 we all spent countless hours on Netflix, so much that it started to feel that we had watched everything. For Netflix’s end-of-year campaign, we leaned into that feeling with a playful retrospective inspired by real social commentary, letting people laugh at all that couch time we spent together in a very strange year.

An ode to the fan’s collective feelings

We teamed up with comedian and writer Matt Buechele, who, after being told he’d “finished Netflix”, embarks on a metaphorical trip down memory lane, revisiting everything he (and all of us) watched and felt that year.